Athletes use kinesiology tape to strengthen their joints when being active or recovering from an injury. Kinesiology tape is a non-invasive, natural way to prevent or repair injuries.

That, along with the fact that it does not obstruct movement, is just a few reasons kinesiology tape is so popular. Olympic games are won or lost based on fractions of a second. As a result, any tool or strategy that can help strengthen, advance, or repair the body may mean the difference between winning and losing for an athlete.